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Uncomplicate
Your Innovation​

Simply Formulas is a modern research and development lab focused on making our client’s lives easier.

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Our Expertise

We deliver award-winning products that push boundaries and explore new categories through an uncluttered approach that streamlines and simplifies.

Our Focus:

  • Hair Care
  • Hair Color
  • Skin Care
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Case Studies

Incognito Salon Professional Brand

Professional Hair Care Brand

Navigating regulatory challenges and new possibilities with a global hair care / hair color brand

Incognito Skincare Brand

Skin care Brand

Helping a thriving spa skin care brand evaluate and strategize their current product portfolio

Incognito Ingredient Supplier

Ingredient Supplier

Expanding a well-respected ingredient supplier's portfolio with a ground-breaking innovation in hair color

Incognito Infant Brand

Infant Care Brand

Supporting a children’s brand in managing a new formulation partner for their expansion into infant care

Our Services

We’re proud to work with brands, material suppliers, manufacturers and agencies

Formulation

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Formulation

Streamlined ingredient sourcing and in-house formulation to meet your brand’s experience and performance-based objectives

Product Development

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Product Development

From concept to launch, consider us your development shepherds. We offer comprehensive support throughout the development process to make your life easier

Regulatory Guidance

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Regulatory Guidance

We take the guesswork out of regulatory guidelines, helping you to navigate international standards and best practices, simply

Claims Testing Strategy

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Claims Testing Strategy

Claims substantiation and target market testing made easy. We help you strategize the right approach to authentic claims testing to inspire and support your marketing goals

Product Evaluation

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Product Evaluation

We help simplify the evaluation process on and offline to help bring you the data and user feedback you need to drive your brand forward

Manufacturing Support

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Manufacturing Support

Tap into our expert insights and troubleshooting support to help remove roadblocks, smooth manufacturing processes and improve product quality

Supply Chain Optimization

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Supply Chain Optimization

From raw materials to manufacturing and logistics, we work alongside your team to optimize all areas and keep communications flowing

Packaging Consulting

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Packaging Consulting

From component evaluation to compatibility and copy review, we help you navigate and simplify the often complex world of product packaging

Ready to get started?

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The Simply Formulas Difference

From concept to launch, we bring big ideas to life while removing all of the headaches that typically come with product development

Streamlined Formulation

Headache-Free Development

Regulatory Supervision

Production Support

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